In 2007 we joined OMG as a partner for Europe. I must admit that our customers were sceptical at first for a couple of reasons: it’s a US test which might not be applicable for Europe due to difference in culture and it’s sales specific which was something new to our market.
We are now 8 years ahead and things have changed a lot. Customers who have tried the test are completely convinced that it’s choice numero one when hiring sales professionals. When measuring the effectiveness of sales teams the test is recognised as the best there is in the market when wanting to improve sales force effectiveness and results.
One example: we evaluated a regional sales team for one of the largest European software companies in 2013. The team covered an area of about 140.000.000 inhabitants which is a large chunk of the European market. After presenting and discussing the results of the evaluation, an action plan was set up by management and implemented. I had a meeting a couple of weeks ago with my customer who is the CEO, and he informed me that this specific area has had double digits growth in revenue and profits during 2014, has been the best performing area compared with the rest of the world and won the gold award for 2014.
He was very clear in giving the reason for this growth: the OMG sales force evaluation together with our approach played a more than significant role in helping them make the necessary changes to gain extensive business growth and increased profitability.
This example is just one. We have been able to deliver through our sales recruitment firm sales candidates who perform above expectations with our customers and this has also add to our reputation. Our business growth team has been able to use the OMG test to help our customers grow their business and be more successful than expected.
Conclusion: OMG has the best and most unique tool when it comes to increasing sales force performance!
