SalesEdge360© - Helping Salespeople Grow, So Businesses Flourish!
A robust assessment that reveals what drives sales success — and how to develop it.
In today’s competitive B2B environment, selling is no longer just about skill — it’s about mindset, adaptability, and understanding what truly drives performance.
That’s where SalesEdge360© comes in.
Built on over forty years of experience in sales training, leadership coaching, and performance consulting, SalesEdge360© goes beyond traditional assessments.
It doesn’t just measure what people know — it helps them understand how they sell, why they succeed, and where they can improve their performance.
SalesEdge360© provides a comprehensive 360-degree insight into a salesperson’s strengths, mindset, and behaviours across six key dimensions — from curiosity and motivation to value-based thinking and relationship building.
The result?
A clear, actionable overview of what genuinely influences your team’s performance — and a roadmap to help every salesperson and sales leader reach their full potential.
Because when people develop, businesses thrive.
What Sets SalesEdge360© Apart?
Most sales assessments evaluate skills.
SalesEdge360© concentrates on what truly drives performance.
It’s designed to help organisations look beyond sales figures and understand the individuals behind them — their mindset, curiosity, adaptability, and capacity to generate value.
Where traditional assessments stop at behaviour, SalesEdge360© delves deeper. It links attitudes, beliefs, and sales habits to performance outcomes, offering salespeople and leaders valuable insights for improvement.
Here’s what makes it unique:
✅ Eight Core Dimensions of Sales Excellence
SalesEdge360© assesses eight essential performance drivers.
Motivation and Mindset
Curiosity and Active Listening
Value-Based Thinking
Openness to Change and Learning
Discipline in the Sales Process
Relationship Building and Trust
Managing Sales Technology
Using Business Social Media to Influence Outcomes
✅ Balanced Design: Diagnostic and Developmental
Unlike one-off tests, SalesEdge360© functions as a conversation starter. It identifies areas for improvement — and sets the stage for meaningful coaching and growth.
✅ Designed for Today’s Sales Environment
Created in Europe for the modern B2B world, it reflects how real sales happen today — with customers expecting understanding, value, and authenticity.
✅Backed by 40 years of experience, created by Robert H. Peterson, a seasoned sales and leadership consultant, SalesEdge360© combines decades of practical knowledge with the latest behavioural research and AI-driven analysis.
For more information:
📩robert@peterson-company.com
📱+31(0)642713033